Don't shave as often also consider shaving with conditioner instead of using shaving cream and you may want to switch the brand of deodorant you use as it could be an allergic reaction like mine was and not just razor burn. Stop using the deodorant or shave again until the rash clears... Also benadryl and cortisone cream can help with the itching... I would also see a doctor to make sure you don't have any other problems like an infection...